SALES.
BRAND EXPERIENCE.
PEOPLE & STAFF.

For 40 years we have been pioneers in providing premium promotional events and personnel for the perfect brand presentation. We bring people and brands together to achieve an impact – anywhere and always with quantifiable results.

Omnichannel
Personal-Promotions:
Live, Hybrid & Digital

services

Consultancy, concepts & roll-outs
We gain an understanding of a brand, create comprehensive, tailor-made promotional concepts and roll them out. From roadshows and tastings to the full range of sales and image projects, we bring brands to life, anywhere.
Personnel management
We recruit and provide the ideal personnel for any project and take care of all personnel-related issues. We work together with our personnel to represent our clients. This requires us to develop and implement training and onboarding concepts.
KPI management
Success that can be quantified is the basis for every project. We define key KPIs for each project, monitor them using an analysis tool and create detailed reports for clients to ensure maximum transparency and to make recommendations for further courses of action.
Touchpoints & spaces
We understand our customers and their target groups. We can then identify specific points of interest for each target group. We scout innovative (digital) spaces and work closely with our network of event organisers, retail and media partners.
Logistics & production
We know which installations will make your brand stand out and which logistics services are required. From large truck roadshows through to tasting events with live cooking installations and pop-up stores in shopping centres, we manage the production and logistics for our clients.

Interest or questions?

>
10000

People in our in-house database

>
20000

Days of actions per year

>
40

Years of experience in implementing staff-based projects

Cases

Footballing for cities

Postbank

Challenge

Create new, eye-catching methods of activities and addressing target groups to get the Postbank yellow into the hearts of the fans and into social media networks. Research and booking of attractive and high-footfall locations, comprehensive logistics management and development of a presentation guide for on-site realisation.

Approach

All cities in which the Postbank football club Borussia Mönchengladbach played during the season had the opportunity to win a brand new football pitch for their city – a campaign to make football players’ hearts leap for joy.  A trained 20-member team distributed postbank footballs and stopped the clock while all fans tried their hand at holding up a ball to win for their city. High visibility for this Postbank campaign was ensured with an extensive social media campaign and branded motor vehicles.

Results

Facebook fans increased significantly as a result of successful permission management, strong promotional areas, highly motivated staff, targeted tour planning, evaluation and the link to social media networks. This then created synergies between Postbank and football.

Roadshows, sampling and image promotions as well as walking performers for Haribo

Haribo

Challenge

How can the market leader’s mission be presented at the POS? How could consumers be engaged in dialogue? How could the umbrella brand be staged with new and innovative methods? How could numerous product innovations be launched and positioned separately and simultaneously under the umbrella brand?

Approach

A multi-promotional concept included a giant truck for a supermarket chain and large car parks as well as smaller in-store promotion teams and the heart of the brand, the Gold Bear, as a walking performer. A multitude of games and interactive tools were created to engage in dialogue and could undergo constant rebranding. Depending on the size and type of POS, different promotion methods were applied. Samples were also distributed and the brand was presented in a way that made it accessible and tangible.

Results

Transparent processing of consumer feedback revealed: all the brand’s promotions were the most popular and effective in the competitive environment; they had 100% trade acceptance; and the target group went to the stores specifically to experience them. Up-lifts in the corresponding periods were significant.

Multi-brand tastings for Zamora

Licor43

Challenge

Combine traditional tastings with in-depth knowledge of individual brands with great and easy-to-use recipes. Engage with potential consumers during their household shopping trips and get them to try and purchase one of the innovative new products at a special price. Develop a USP in a highly competitive market.

Approach

Trained staff as brand ambassadors who perfectly complement the Spanish brand world of the products and who present and offer the products in a friendly and courteous manner. Developed new and innovative equipment and materials from a single provider. Extensive, but always “unobtrusive and natural” logistics management.

Results

High tasting figures, above-average sales during and after the promotion periods in the relevant markets. The new products had sustained and good levels of acceptance along with repurchases.

our clients

Community Area

Our Community Area is the place for job offers, help and detailed information about working at B+D and the B+D team.

Become part of the B+D community: We have exciting jobs on offer, whether you are an individualist or team player, a newcomer, a career changer or a brand ambassador with many years of experience, or a part-time or permanent job seeker. Together we make brands come alive.

Come in and see for yourself!

Our values

We believe in inspiring through heterogeneity: diversity means different perspectives and different ideas, which are vital for teamwork and creativity. We then combine these with the power of openness, transparency, respect and tolerance.

We practice partnership on an equal footing: with people within our agency, with partners, our staff, our service providers and also with our clients. We are team players and passionate about working every day to bring people and brands together effectively and sustainably. Accordingly, relationships between colleagues and clients are durable, trusting and always transparent.

We see ourselves as a boutique agency: exclusive, select, familiar – paired with strong professional expertise to deliver excellent results.

career

Do you want #agencylife and to realise thrilling projects for #lovebrands?

Is the combination of project management, marketing, sales and HR the thing you like? Then take a look at our current vacancies. We look forward to receiving your application!

B+D Promotions

in the SHIP Cologne

Vitalisstraße 67, 50827 Cologne
Phone number: 0221-130808-655
Mail: live@bplusd.de