PEOPLE & STAFF.
For 40 years we have been pioneers in providing premium promotional events and personnel for the perfect brand presentation. We bring people and brands together to achieve an impact – anywhere and always with quantifiable results.
Live, Hybrid & Digital
Footballing for cities
Create new, eye-catching methods of activities and addressing target groups to get the Postbank yellow into the hearts of the fans and into social media networks. Research and booking of attractive and high-footfall locations, comprehensive logistics management and development of a presentation guide for on-site realisation.
All cities in which the Postbank football club Borussia Mönchengladbach played during the season had the opportunity to win a brand new football pitch for their city – a campaign to make football players’ hearts leap for joy. A trained 20-member team distributed postbank footballs and stopped the clock while all fans tried their hand at holding up a ball to win for their city. High visibility for this Postbank campaign was ensured with an extensive social media campaign and branded motor vehicles.
Facebook fans increased significantly as a result of successful permission management, strong promotional areas, highly motivated staff, targeted tour planning, evaluation and the link to social media networks. This then created synergies between Postbank and football.
Roadshows, sampling and image promotions as well as walking performers for Haribo
How can the market leader’s mission be presented at the POS? How could consumers be engaged in dialogue? How could the umbrella brand be staged with new and innovative methods? How could numerous product innovations be launched and positioned separately and simultaneously under the umbrella brand?
A multi-promotional concept included a giant truck for a supermarket chain and large car parks as well as smaller in-store promotion teams and the heart of the brand, the Gold Bear, as a walking performer. A multitude of games and interactive tools were created to engage in dialogue and could undergo constant rebranding. Depending on the size and type of POS, different promotion methods were applied. Samples were also distributed and the brand was presented in a way that made it accessible and tangible.
Transparent processing of consumer feedback revealed: all the brand’s promotions were the most popular and effective in the competitive environment; they had 100% trade acceptance; and the target group went to the stores specifically to experience them. Up-lifts in the corresponding periods were significant.
Multi-brand tastings for Zamora
Combine traditional tastings with in-depth knowledge of individual brands with great and easy-to-use recipes. Engage with potential consumers during their household shopping trips and get them to try and purchase one of the innovative new products at a special price. Develop a USP in a highly competitive market.
Trained staff as brand ambassadors who perfectly complement the Spanish brand world of the products and who present and offer the products in a friendly and courteous manner. Developed new and innovative equipment and materials from a single provider. Extensive, but always “unobtrusive and natural” logistics management.
High tasting figures, above-average sales during and after the promotion periods in the relevant markets. The new products had sustained and good levels of acceptance along with repurchases.
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Become part of the B+D community: We have exciting jobs on offer, whether you are an individualist or team player, a newcomer, a career changer or a brand ambassador with many years of experience, or a part-time or permanent job seeker. Together we make brands come alive.
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in the SHIP Cologne
Vitalisstraße 67, 50827 Cologne
Phone number: 0221-130808-655